Maruti Suzuki India Company Profile Essay - 901 Words

COMPANY PROFILE Maruti Suzuki India Limited (MSIL, formerly known as Maruti Udyog Limited) is a subsidiary of Suzuki Motor Corporation, Japan. Maruti Suzuki has been the leader of the Indian car market for over two and a half decades. The company has two manufacturing facilities located at Gurgaon and Manesar, south of New Delhi, India. Both the facilities have a combined capability to produce over a 1.5 million (1,500,000) vehicles annually. The company plans to expand its manufacturing capacity to 1.75 million by 2013. The Company offers 15 brands and over 150 variants ranging from people s car Maruti 800 to the latest Life Utility Vehicle, CIAZ. The portfolio includes Maruti 800, Alto, Alto K10, A-star, Estilo, Wagon R, Ritz, Swift, Swift DZire, SX4, Omni, Eeco, Kizashi, Grand Vitara, Gypsy and Ertiga. In an environment friendly initiative, in August 2010 Maruti Suzuki introduced factory fitted CNG option on 5 models across vehicle segments. These include Eeco, Alto, Estilo, Wagon R and Sx4. With this Maruti Suzuki became the first company in India to introduce factory fitted CNG vehicles. In terms of number of cars produced and sold, the Company is the largest subsidiary of Suzuki Motor Corporation. Cumulatively, the Company has produced over 10 million vehicles since the roll out of its first vehicle on 14th December, 1983. Maruti Suzuki is the only Indian Company to have crossed the 10 million sales mark since its inception. In 2013-14, the company sold over 1.13Show MoreRelatedMaruti Suzuki Case Study1520 Words   |  7 PagesEXECUTIVE SUMMARY OVERVIEW Maruti Suzuki India Limited, formerly known as Maruti Udyog Limited, is an automobile manufacturer in India. It is a 54.2%-owned subsidiary of Japanese automobile and motorcycle manufacturer Suzuki Motor Corporation. As of January 2017, it had a market share of 51% of the Indian passenger car mar-ket. 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Five Phases of Project Management Free Essays

Assignment – Five Phases Project Management Strategy November 5, 2012 Five Phases of Project Management Life cycle management is a business management approach that can be used by all types of businesses (and other organizations) to improve their products and thus the sustainability, employing the principles of project life cycle – the five phases of project management, which consists of, initiation, planning, execution, monitoring, and closure. Iniation Phase The first phase of a project is the initiation phase. During this phase, a business problem or opportunity is identified and a business case providing various solution options is defined. We will write a custom essay sample on Five Phases of Project Management or any similar topic only for you Order Now Once the recommended solution is approved, a project is initiated to deliver the approved solution. Terms of reference are completed outlining the objectives, scope and structure of the new project and a project manager is appointed. The project manager begins recruiting a project team and establishes a project office environment. Within the initiation phase, the business problem or opportunity is identified, a solution is defined, a project is formed and a project team is appointed to build and deliver the solution to the customer (Barkley, 2005). Planning Phase Often the most time-consuming of the phases of project management, the Planning phase is where you lay your project groundwork and is critical for a successful implementation of the subsequent Execution phase (Reynolds, 2009). Additionally, in this phase Project Planning builds on the work done in Project Initiation, refining and augmenting Cost, Scope, Schedule and Quality (CSSQ) and Project Plan deliverables. Usually, additional members join the Project Team, and they assist the Project Manager in further elaborating the details of the Cost, Scope, Schedule and Quality (Macek, 2010). The planning phase produces a project plan, project charter and/or project scope outlining the work to be performed. During this phase, a team should prioritize the project, calculate a budget and schedule, and determine what resources are needed0 (LaBrosse, 2008). This phase is the basis for the successful execution of the subsequent Executing phase. The planning phase is also the phase where, definition of work packages, detailed planning, clarification of responsibilities, risk analysis, and interfaces are defined. Project Planning marks the completion of the Project Plan –i. e. , no work is left uncovered. Execution Phase Execution. This is where the project team does the work to crate the final deliverables of the project. It is the largest part of most projects and it goes far better if adequate time was taken to properly plan the work of the project (Reynolds, 2009). Resources’ tasks are distributed and teams are informed of responsibilities. This is a good time to bring up important project related information (Project Plan Execution, 2009). During the Execution phase, the project manager spends a considerable amount of time in communication making sure the resources (people, equipment and materials) are available to do their work and know what work needs to be completed. There is a significant amount of work in this phase, as a project manager works to juggle many aspects of the project. During this phase, you’ll use all of your management skills to implement and manage cost and quality, risks and change, and several other factors (Reynolds, 2009). Monitoring The next phase of the Project management life cycle is monitoring. Successful Project Management Principles amp; Controls are summarized as three main methods; continual focus on the Project Plan, constant update of the Project Plan (especially the triple restraints, and most importantly, measure status and project progress against the Project Plan -making adjustments to get back on track, if necessary (Project Plan Execution, 2009) . Closure In Project Closeout, the Project Team assesses the outcome of the project, as well as the performance of the Project Team and the Performing Organization. This is accomplished primarily through soliciting and evaluating feedback from Customers, Project Team members, Consumers and other stakeholders. The primary purpose of this assessment is to document best practices and lessons learned for use on future projects. In addition, key project metrics are also captured to enable the Performing Organization to compare and evaluate erformance measurements across projects. Project completion is signified by accomplishments such as (1) all tasks finished, (2) agreed deliverables completed, (3) testing completed, and (4) training materials prepared. The project benefits should be measured and compared with the final business case. Not all the benefits of the project are immediately apparent. The results must be compared with the cost-benefit analysis along with all the other forecast b enefits that the project was planned to provide the organisation. Analyzes how each phase could support the organization’s business strategy. There is a dramatic rise in the use of project management as organizations shift to provide customer driven results and systems solutions. Some implementations of project management have been successful, while others are incredible failures. A common occurrence in many organizations is too many projects being attempted by too few people with no apparent link to strategy or organizational goals. Unfortunately, this is why the organization I currently work in is struggling to successfully complete the EMR, too few resources and too many projects being implemented simultaneously and most not align with the strategic plan. Experience indicates that the support of upper management is critical to project success, upper management was absent as participants of the project until the decision was made to delay the go-live. In our case, Upper management did not take action to create an environment for more successful projects in their organizations. Project management must be regarded as a company-wide project management competency designed to benefit the entire company (Kerzner, 2005). It also includes developing a corporate culture that is based upon effective organizational behavior and creating a well-developed project management methodology, accompanied by the proper supporting tools, which is vital to achieving organizational goals. Once the organization recognizes that project management is a core competency, the organization can convert this competency into a sustainable competitive advantage. The ultimate purpose is for the sustainable competitive advantage to become the pathway for a strategic competency that becomes a primary drive during strategic planning activities (Kerzner, 2005. As the project management strategy matures, the business value derived from each phase increases. Increased value subsequent to increase project portfolio leads to the alignment of project management and organizational strategy across the organization/enterprise. Keeping each phase of the project on track yields a successful project, which means managing the triple constraints and strict management of metrics (monitoring phase). The project goals then extend throughout the team to the suppliers, contractors, and stakeholders. The five phases of project management assists the organization in creating a strategic value chain that gives companies a competitive edge. References Kerzner, H. (2005). Using the Project Management Maturity Model: Strategic planning for project management (2nd ed. ). Hoboken, NJ: John Wiley and Sons, Inc. LaBrosse, M. (2008). Key principles of project management. Food Management, 43(5), 27-27. Retrieved from http://search. proquest. com/docview/215900222? ccountid=32521 Macek, W. (2010). Methodologies of project management. Wspolczesna Ekonomia, 4(4), 267. Retrieved from http://search. proquest. com/docview/1115291842? accountid=32521 Project Plan Execution – where you â€Å"walk the walk† as the Project Manager. (2009). Retrieved from URL Managerhttp://www. mastering-project-management. com/project-plan-execution. html Reynolds, D. (2009, May 13). Phases of project mana gement: Initiation. Bright Hub weblog. Retrieved from www. brighthub. com/office/project-management/articles/1672. aspx Reynolds, D. (2009, May 13). Phases of project management: Planning. Bright Hub weblog. Retrieved from www. brighthub. com/office/project-management/articles/1673. aspx Reynolds, D. (2009, July 28). Phases of project management: Execution. Bright Hub weblog. Retrieved from www. brighthub. com/office/project-management/articles/1674. aspx Reynolds, D. (2009, May 13). Phases of project management: Monitoring. Bright Hub weblog. Retrieved from www. brighthub. com/office/project-management/articles/1675. aspx Reynolds, D. (2009, May 13). Phases of project management: Closing. Bright Hub weblog. How to cite Five Phases of Project Management, Papers

Specialty Toys Inc Case Study - Quantitative Methods and solution

Question: Describe about the Quantitative Methods of Specialty Toys Inc? Answer: Introduction According to Armstrong and Hilton (2011) companies should adopt the maintenance of economic order quantity so that the companies can manage the inventory and maximize the profit through continuous review of the system. The report deals with the ascertainment of the economic order quantity of Weather Teddy which is a new range of product introduced by the Specialty Inc. Normal probability distribution of the sales forecast The Normal distribution curve Carlberg (2011) commented that normal distribution curve which is also known as the bell curve refers to the shape created when a line is plotted using the data points for an item that meets the criteria of normal distribution. The centre of the curve is the highest point containing the greatest value. The centre point is referred as the mean of the curve. The bell curve decreases on the either side of the centre thereby outlining the standard deviations of the curve. The standard deviation determines the height and the width of the bell. Calculation of the mean and standard deviation Mean = 20000 (Expected demand) So P (10k X 30k) = 0.95 By symmetry P (20k X 30k) = 0.475 P (0 Z 10k/ ) = 0.475 From normal tables, Z value corresponding to this 0.475 is 1.96 So 10000/ = 1.96 Or, 1.96 = 10000/ Or, Standard deviation is 10000/1.96 = 5102. 04 or approximated to 5102 In the above calculation it can be said that 95% of the normal distribution falls between 10000 and 30000 hence 47.5% falls between 20000 and 30000. From the normal distribution table the value of 47.5% can be determined as 1.96 (Standard deviation). Hence the required standard deviation is around 5102. The mean for the purpose of calculation is assumed to be the 20000 units which is the expected demand for the companys sell. Normal distribution curve Computation of probability of stock out for order quantities Stock out may be defined as the situation where the current market demand cannot be fulfilled by the company from the current inventory (Diday, 2013). The issue of stock out is a grave issue for the consumers. Since the stock out will hamper the demand of the customers. A stock out is when virtual inventory has been depleted and is no longer available from either the supplier or the retailer. The majority of the cases of stock out are seen in cases of retail companies. In the case of Specialty Inc the management depending upon the various suggested quantities tried to calculate the stock out probabilities for each quantity. The variation in the order quantities shows that being a retail company Specialty Inc has formulated the various ranges of order quantity so that the stock out risks can be managed. The profitability of stock out with an order of K units is P(X K) P (X K) = P (Z (K 20000) / 5102 Here Z is the standard normal The order quantities suggested by the management of Specialty Inc are namely 15000, 18000, 24000 and 28,000 Order ( K) (K 20000) / 5102 P ( X K) 15000 -0.98001 0.83 18000 -0.392 0.65 24000 0.784006 0.21 28000 1.568012 0.05 Computation of projected profits The projected profits are calculated based on the three different scenarios adopted by the management of the company (Sprinthall, 2012). The management of the company adopted the worst case scenario, the most likely scenario and the best scenario and with the help of the ordering quantities calculated the profit that the company will experience in each case. In the calculation of the same the company took into account two types of profit rates firstly the initial profit rate of $ 8 and secondly the surplus profit rate of $11 for the excess of the ordering quantity (Hardle and Simar, 2012). Projected profits for order quantity of 15000 The initially cost price is $ 16 and the initial selling price is $ 24 and after holiday the company will sell the surplus at $ 5 selling price. Profit initially = (24-16) = $ 8 Profit later = (16- 5) = $ 11 Worst case scenario (10000) Most likely case scenario (20000) Best case scenario (30000) (8*10000) - (11*5000) = 25000 (8 * 15000) = 120000 (8 * 15000) = 120000 Projected profits for order quantity of 18000 The initially cost price is $ 16 and the initial selling price is $ 24 and after holiday the company will sell the surplus at $ 5 selling price. Profit initially = (24-16) = $ 8 Profit later = (16- 5) = $ 11 Worst case scenario (10000) Most likely case scenario (20000) Best case scenario (30000) (8*10000) - (11*8000) = -8000 (8 * 18000) = 144000 (8 * 18000) = 144000 Projected profits for order quantity of 24000 The initially cost price is $ 16 and the initial selling price is $ 24 and after holiday the company will sell the surplus at $ 5 selling price. Profit initially = (24-16) = $ 8 Profit later = (16- 5) = $ 11 Worst case scenario (10000) Most likely case scenario (20000) Best case scenario (30000) (8*10000) - (11*14000) = -74000 (8 * 20000) ( 11 * 4000) = 116000 (8 * 24000) = 192000 Projected profits for order quantity of 28000 The initially cost price is $ 16 and the initial selling price is $ 24 and after holiday the company will sell the surplus at $ 5 selling price. Profit initially = (24-16) = $ 8 Profit later = (16- 5) = $ 11 Worst case scenario (10000) Most likely case scenario (20000) Best case scenario (30000) (8*10000) - (11*18000) = -118000 (8 * 20000) ( 11 * 8000) = 72000 (8 * 28000) = 224000 Computation of ordering quantities As per the management the ordering quantity which will meet 70% demand and has a probability of 30% stock out can be found as follows: P(X K) = 0.70 P (Z (K 20000) / 5102) = 0.70 Or, (K 20000) / 5102 = 0.5244 (As per the corresponding value of Z in normal distribution table) K = (20000 + 5102) * 0.5244 = 20000+2675 = 22675 (Economic order quantity) Objected profit under three diverse sales scenario Worst case scenario (10000) Most likely case scenario (20000) Best case scenario (30000) (8*10000) - (11*12675) = -59425 (8 * 20000) ( 11 * 2675) = 130575 (8 * 22675) = 181400 Recommendation The order quantity that the company should maintain should range between 20000 and 25000. The management had determined that with a order quantity of around 22675 the profitability of the company increases to 70% and the probability of stock out reduces to 30%. Moreover the most likely scenario considered by the company management is 20000. Hence keeping the order quantity between the range of 20000 and 25000 will neither put the company at risk of stock out nor keep excess amount of stock for the company. Moreover the company will also be able to maintain a steady amount of profit in this range of stock. The probability of stock out for the company under the option of most likely range of ordering quantity is also low that is .21 or 21%.Weather Teddy is a new addition to the existing product line of the toy company. Although the product is designed in an innovative manner in order to cater to the needs of the children in an informative as well as innovative manner. However since the product is a toy hence it is not possible to measure the demand graph of the product and it is not possible to judge the amount of ordering quantity in order to balance the situations of stock out. If the company adopts the best possible scenario and orders products ranging between 26000 and 30000 then if the product flops in the market then the company may get stuck with the high levels of inventory in the warehouse along with high levels of cost of production and inability to recover the variable costs. In that situation the company would have to sell the goods at reduced prices. Hence it is advisable to maintain a lower level of ordering quantity initially and after judging the demand level the company can effectively increase the amount of ordering quantity. Conclusion The report shows the overall findings in terms of profitability, mean, standard deviation, probability of stock out and also the ordering quantity and the expected profit at the different given scenarios. From the analysis it can be ascertained that the company should maintain a best possible scenario and should ideally make quantity orders ranging between 20000 and 25000 so that the company doesnt suffer any situation of stock out or any situation of over stocking of the goods. Hence from the report it can be ascertained that stock out is not a favorable situation for the company and hence it should be avoided. References list Armstrong, R. and Hilton, A. (2011).Statistical analysis in microbiology. Hoboken, NJ: Wiley-Blackwell Pub. Carlberg, C. (2011).Statistical analysis. Indianapolis, Ind.: Que. Clarke, B. (2013). Special Issue on Statistical Learning.Statistical Analy Data Mining, 6(4), pp.271-272. Diday, E. (2013). Principal component analysis for bar charts and metabins tables.Statistical Analy Data Mining, p.n/a-n/a. Hardle, W. and Simar, L. (2012).Applied multivariate statistical analysis. Berlin: Springer. Kobayashi, H., Mark, B. and Turin, W. (2012).Probability, random processes, and statistical analysis. Cambridge: Cambridge University Press. Noorossana, R., Saghaei, A. and Amiri, A. (2011).Statistical analysis of profile monitoring. Hoboken, N.J.: Wiley. Sprinthall, R. (2012).Basic statistical analysis. Boston: Pearson Allyn Bacon.

Martin Luther King Essays (476 words) - Anglican Saints,

Martin Luther King Brainard 1Craig BrainardMrs. RobinsonJunior Honors English8 January 1998Martin Luther King, Jr. Essay On August 28, 1963, Martin Luther King Junior stepped up to the podium in Washington D. C. to deliver one of the most famous and influential speeches of our time. The crowd of over 200,000 listened to his I Have a Dream speech, in which King attempted to convince people to live together in peace and understanding of one another. This was one of his many successful non-violent demonstrations. Born in Atlanta, Georgia, on January 15, 1929, Martin Luther King Junior had always been close to discrimination. At an early age, he, like many other black children, was told to no longer play with his white friends. He was called a nigger on numerous occasions. Despite these racial handicaps, King was admitted to Morehouse College at age fifteen, without completing high school. He graduated from Morehouse in 1948 and, in 1955, received a Ph.D. in theology from Boston University. As a preacher, he tried to convey the message of peaceful resistance to social injustices. While working toward his Ph.D. in Boston, he met his future wife, Coretta Scott. They had four children; two sons and two daughters. Martin Luther III, Dexter Scott, Yolanda Denise, and Bernice Albertine were the fruits of their passion. King's dream was of a desegregated south. He studied the ways of his Indian counterpart, Gandhi, who also fought social injustices without throwing a punch or firing a shot. King was jailed several times, as was Gandhi, in his search for social equality. After a brief stint in prison, King became the youngest recipient of the Nobel Peace Prize. He also lead a march on Washington D. C. where he delivered his most famous speech, I Have a Dream. Some of the words of this speech follow.When we allow freedom's ring, when we let it ring from every village and every hamlet, from every state and every city, we will be able to speed up that day, when all of God's children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands, and sing in the words of the old Negro Spiritual: Free at last, free at last. Thank God almighty, we are free at last! Early in 1968, King traveled to Memphis, Tennessee to support a strike by poorly paid sanitation workers. There, on April fourth, he was assassinated by James Earl Ray. Ironically, his death prompted many violent riots from blacks in many southern cities. He was buried in his hometown of Atlanta, Georgia. Martin Luther King's message was a simple one: Problems can be solved without the use of violence. His message should not be forgotten, nor should it be shunned. This January fifteenth, do something positive for yourself or your community. English Essays

The Future of Management.

The Future of Management. Article SummaryTo see the future of management and where the current trends are leading, look first to the past. Look at the foundations upon which management theory was built. Fayol, Taylor, Weber and MacGregor (Warner, 2003) each contributed to the field at critical times in recent history. The introduction and in some cases, subsequent discard of their individual and collective theories points to the idea that the future in this subject is wide open and extremely fast moving with new theories bumping off their predecessors rapidly. Exploring the future of the four functions of management will give us a view to the future of management theory as a whole.PlanningIn trying to visualize planning as a management function, many will picture a group of managers sitting around a table with yellow legal pads, tossing out their ideas of the future. Today's reality however is just as likely to be a senior executive alone in his office with his hands poised over his keyboard, experiencing glo balization firsthand as he watches the markets close in Japan, Germany and China.Figure 1: Process-data model for the change manage...However, times are changing. Upper level managers are realizing that in order to improve productivity, their employees need to be happy. We are learning that if an employee feels a loyalty toward their manager they are more likely to perform better. Companies are flattening and hiring more knowledgeable employees and these employees want to feel that they are worth something and need a strong leader to motivate and direct them. Today it is no longer about managing employees it is about leading them into the future. I see that this will be moreover the style and method for management.Also, family needs are playing a great role in the future of management. All employees including managers are demanding companies to allow time for their families. Work and family are...

What Fossilized Poop Can Tell Us About Dinosaurs

What Fossilized Poop Can Tell Us About Dinosaurs Herbivorous, house-sized dinosaurs like Apatosaurus and Brachiosaurus, not to mention carnivorous behemoths like Giganotosaurus, had to eat hundreds of pounds of plants or flesh every day to maintain their weight - so as you can imagine, there was a lot of dinosaur poop littering the ground during the Mesozoic Era. However, unless a giant blob of Diplodocus doo happened to fall on the head of a nearby critter, he was unlikely to complain, since dinosaur feces were an abundant source of nutrition for smaller animals (including birds, lizards and mammals), and, of course, a ubiquitous assortment of bacteria. Dinosaur droppings were also crucial for ancient plant life. Just as modern-day farmers scatter manure around their crops (which replenishes the nitrogen compounds that make the  soil fertile), the millions of tons of dinosaur dung produced every single day during the Triassic, Jurassic, and Cretaceous periods helped keep the worlds forests lush and green. This, in turn, produced a near-endless source of vegetation for  herbivorous dinosaurs to feast on, and then turn into poop, which also enabled carnivorous dinosaurs to eat the herbivorous dinosaurs and turn them into poop, and so on and on in an endless symbiotic cycle of, well, you know. Coprolites and Paleontology As important as they were for the primitive ecosystem, dinosaur droppings have proved equally crucial for modern-day paleontologists. Occasionally, researchers stumble across huge, well-preserved piles of fossilized dinosaur dung- or â€Å"coprolites,† as they’re called  in polite society. By examining these fossils in detail, researchers can figure out if they were created by plant-eating, meat-eating, or omnivorous dinosaurs- and they can sometimes even identify the type of animal or plant that the dinosaur ate a few hours (or a few days) before going Number 2. (Unfortunately, unless a specific dinosaur is discovered in the immediate vicinity, its nearly impossible to attribute a particular piece of poop to a particular dinosaur species.) Every now and then, coprolites can even help to settle evolutionary disputes. For example, a batch of fossilized dung excavated recently in India proves that the dinosaurs responsible fed on types of grass that weren’t believed to have evolved until millions of years later. By pushing back the flourishing of these grasses to 65 million years ago from 55 million years ago (give or take a few million years), these coprolites may help explain the evolution of the megafauna mammals known as gondwanatheres, which had teeth adapted for grazing, during the ensuing Cenozoic Era. One of the most famous coprolites was discovered in Saskatchewan, Canada, in 1998. This gigantic poop fossil (which looks pretty much the way you’d expect) measures 17 inches long and six inches thick, and was probably part of an even larger chunk of dinosaur dung. Because this coprolite is so enormous - and contains fragments of bone and blood vessels- paleontologists believe it may have derived from a Tyrannosaurus Rex that roamed North America about 60 million years ago. (This type of forensics is nothing new; as far back as the early 19th century, the English fossil-hunter Mary Anning discovered bezoar stones, containing fish scales, nestled in the fossilized skeletons of various marine reptiles.) The Coprolites of the Cenozoic Era Animals have been eating and pooping for 500 million yearsso what makes the Mesozoic Era so special? Well, aside from the fact that most people find dinosaur dung fascinating, absolutely nothingand coprolites dating from before the Triassic period and after the Cretaceous period can be equally diagnostic of the creatures responsible. For example, the megafauna mammals of the Cenozoic Era left an exquisite assortment of fossilized poops, of all shapes and sizes, which has helped paleontologists tease out details about the food chain; archaeologists can even infer facts about the lifestyles of early Homo sapiens by examining the minerals and microorganisms preserved in their feces. No discussion about fossilized poop would be complete without a mention of Englands once-burgeoning coprolite industry: during the mid-18th century (a few decades after Mary Annings time had come and gone), a curious parson at Cambridge University discovered that certain coprolites, when treated with sulfuric acid, yielded valuable phosphates then  in demand by the growing chemical industry. For decades, the east coast of England was a hotbed of coprolite mining and refining, to the extent that even today, in the town of Ipswich, you can take a leisurely stroll down Coprolite Street.

The aftermath of earthquakes in Haiti, like the hurricane in New Essay

The aftermath of earthquakes in Haiti, like the hurricane in New Orleans a few years ago, reveals both humanitarian aid and looting and violence - Essay Example The aftermath of earthquakes in Haiti has much to do with the prevailing conditions there, before the earthquake. The effectiveness of the relief operations depends upon not only with the organizations involved in relief work, , but also with the adaptability of the people to make the best use of the relief supplies. What are the ground realities in Haiti? Joseph Francis Bentivegna writes, â€Å" Institutional corruption siphons off foreign aid, so the needy are never helped. High export taxes discourage peasants from growing popular crops while politically influential families make huge profits because they are exempt from paying taxes.† (Introduction....) This being the mentality of the ruling class(bureaucrats and politicians) the chances of people getting a fair share of the relief materials are dim. The after-effects of the magnitude 7.00 earthquake are staggering. The damage is massive. Logistical challenges hamper the relief efforts. Rescue teams from all over the world have arrived and co-coordinating their work is itself a gigantic task. According to Red Cross estimates, 50,000 deaths have occurred and morgues have no place for the bodies. Bodies are strewn in the streets like rotten vegetables. Utter confusion prevails. Day by day, the situation is going from bad to worse. Food is in short supply, security is sparse, medical supplies are in great demand

Nestle and Enterprise Resource Planning Assignment

Nestle and Enterprise Resource Planning - Assignment Example The present research has identified that in June 2000, Nestle halted the project in mid-rollout. The company regrouped, starting from scratch and jettisoning a predetermined end date. It conducted regular surveys of user reactions to changes, delaying implementation when feedback indicated the need for further training. Now close to the finish line, Nestle CIO Jeri Dunn says she has learned a number of hard lessons, such as "no major software implementation is really about the software†. But has Nestle really learned its lesson? And how can their successes and failures be illustrative to the rest of the industry? The reasons for ERP are fairly simple: They can increase coordination, decrease overhead, increase the speed at which customer service complaints are resolved and prevent those complaints from getting lost amidst the bureaucratic shuffle, increase data access in real time and consolidate data into a central database. But Dieringer cautions that nothing is free: â€Å" Of course, these opportunities come at a high price in terms of financial cost, implementation nightmares, and human issues. Often these implementations fail miserably as they run behind schedule and over budget; other times they are successful. Regardless of the outcome, each ERP implementation holds valuable lessons to be learned for companies considering their own ERP implementation†. ERPWire defines both industry-wide and business-specific advantages. ERP can help increase the manufacturing group's efficiency. Having one single software program with unified access to company databases lets supply chains be leaner, managers predict what will be needed to be produced and do so ahead of time to keep things on the shelf and anticipate demand so as to avoid shortfalls, give workers access to production goals and allow coordination among plants so as to avoid duplication of resources. Distribution and retail is facilitated by letting retailers get much better ideas of real inven tory, make their orders automated or contingent on information on their end without slowing down production, have real-time status updates so they can spend less time monitoring shipments, and coordinating with the producer on a much more holistic level. The transport sector benefits because some things can be sent online such as forms and communications, reducing their overhead, and other things can be set up for lean shipment. And the project service sector benefits because reports can be made more quickly, more accurately and with data that is updated in real time instead of having substantial institutional lag. Similarly, the accounts department can record transactions themselves instead of waiting for the financial group to do so. Paperwork is reduced, which reduces cost of purchasing paper, ecological footprint (which is useful for PR purposes), trash and recycling costs, and storage costs. Information is also processed and stored faster, indeed nearly instantaneously, allowin g customers, suppliers, distributors and shareholders to get information more quickly and not have to be told that their data is still being processed. Customer service is made more efficient and less onerous: There's a unified accounting of the customer's purchases, customer service history and tickets, and other factors.

All characters in the novel Essay Example for Free

All characters in the novel Essay All characters in the novel Of Mice and Men are either lonely, bored or in need of escaping from the soulless existence of the itinerant labour. It is based on a society of men leading empty lives, trapped in a lonely life, consisting mainly of hard physical work. There was not enough happiness, love and affection in their lives. The novel is set in California, the Southern states of America, in the 1930s around the time of the Great Depression. The ranch is based in Soledad; which is the Spanish word for Loneliness. The bunkhouse that the men sleep and live in is a long and rectangular building. The walls are white washed and the floor unpainted. In three of the four walls are small, square windows. In the fourth one was a solid door with a wooden latch. There are eight bunks, all with a nailed apple box over them with the opening forward. This made two small shelves for the personal belongings of each ranch hand occupying the certain bunk. On these shelves were little articles, soap, razors, talcum powder, Western magazines, medicines, little vials, combs and a few neckties. There was also a black cast iron stove, and a big square table in the centre of the room, with scattered playing cards across it, and surrounding the table were boxes for the men to sit on. The bunkhouse also had lice and roaches in it! Carlson and the other ranch hands all dream of owning their own land and living and working from this, resulting in wealth and happiness. This was known as the American Dream, this is shown as an opportunity to all people no matter how rich or poor they are. There is a lot of government propaganda, informing people that if they work hard and push their ambitions to the limit, they can make this dream reality. However they all knew, no matter how hard they worked or how successful they were, it was very unlikely of this dream ever becoming reality. Their way of escaping this disappointment was to collect their fifty bucks at the end of the month and of a weekend spend all of it on women and alcohol, usually at the nearest cat-house. During the week they play cards games or horseshoes. Crooks is very lonely, this is due to the fact that he is coloured and everyone knows him as a nigger! He is treated completely differently to all the others, an outsider. He is also crippled, after a horse kicked him and severely damaged his back. In the 1930s it was very racist in America and the coloured people werent allowed to speak up or were too scared to defend themselves in fear of what the white people would do to them. This is the situation Crooks is in. However he is the only coloured person at the ranch, so he has to accept all racial comments on his own. He has his own separate room, which isnt even a room it is a shed that leans off the side of the barn wall. He is isolated from everyone else, therefore unable to socialise. On one occasion Lennie entered the barn to see his pup. He saw Crooks light shining and stood in the doorway of Crooks room. Crooks saw him and said sharply you got no right to come in my room. This heres my room. Nobody got any right in here, but me. He then followed with I aint wanted in the bunkhouse and you aint wanted in my room, they play cards in there, but I cant play because Im black. They say I stink. Well, I tell you all of you stink to me. Crooks reads to amuse himself when he has nothing better to do. This keeps his mind off of the atmosphere and situation he is surrounded by in his everyday life. Curleys wife is perhaps one of the loneliest characters, trapped in her strict and original womans/wifes role. Her daily routine only ever consists of her doing housework, such as cooking Curleys dinner, washing Curleys clothes, making Curleys bed, cleaning Curleys house, etc. If Curley catches her talking to the ranch hands he is always very annoyed by it, she is to stay in the house. She is known as Curleys wife, no one knows her name so they cannot call her by it. One time when she enters the bunkhouse and begins to talk to the ranch hands, Crooks suggests Maybe you better go along to your own house now. We dont want no trouble. It is this idea that she is trouble that makes Curleys wife so upset and angry. Well, I aint giving you no trouble. Think I dont like to talk to somebody ever once in a while? Think I like to stick in that house alla time? Having a husband even makes her loneliness worse, because Curley is so strict about whom she socialises with and what she does. She calls him sarcastically a Swell guy, who Spends all his time sayin what hes gonna do to guys he dont like, and he dont like nobody. Curleys wife tries to escape her loneliness and sadness by dreaming of being an actress or a model. She had been offered the chance before I tell you I could of went with shows An a guy tol me he could put me in pitchers. Curleys wife is also very good at flirting, this attracts male attention. Therefore just for a moment she is listened to and is the centre of attention, this moment matters so much to her because she is being paid attention to for once, that she makes a very bad habit of it. However the ranch hands have got used to her scheming ways and do not want to risk getting canned because of a tart. However Lennie and George are different to the other ranch hands, they may live a lonely existence, but they have each other. Other than the other ranch hands expressing their feelings about their hopes, dreams, lonely lives etc, George and Lennie are the only characters we really get to know. All other ranch hands havent got a family or anything to look forward to, but it is different with George and Lennie; they believe they have a future and as long as they have got each other, it doesnt matter whether they have a family or not. These men love each other. They talk to each other and know that the other cares for them, because George looks after Lennie, and Lennie looks after George. However, George has a much greater job in looking after Lennie, than Lennie has in looking after George. Lennie is a bit of a dunce and is always forgetting things, but George has the brains. They both are physically well built, but Lennie does not realise his own strength sometimes, he is dangerously strong. Lennie is the physical side of the pair, whereas George is the mental. The fact that they have each other gives them more of a chance of success, than the other ranch hands. Lennie loves George to tell him what; one-day things will be like. Their dream is to one day buy a little house, with a ten acres, a winmill, a kitchen, an orchard to grow cherries, apples, peaches, cots, nuts, and a few berries, a section on the land to grow alfalfa that Lennie will use to feed the rabbits with, hutches and pens full with pigs, chickens, cows, goats, cats, pigeons, a dog and rabbits that Lennie could pet, a smoke house so they could kill the pigs and then smoke it, for smoked ham and bacon etc, and for them to literally live off the fatta the lan'. They would only work six or seven hours a day. Lennie likes to pet, smooth, soft, furry things, as a kind of comfort. Other than for George and animals, love and affection are withheld, not only from Lennie, but also for all the ranch hands. This is why they have their own individual comfort or way of escaping from the repetitive daily routine and loneliness. Candy is a dissimilar character from the other ranch hands. He is very lonely and sad. He has no hand, but a very old dog that he cares for very much. This dog is similar to Candy. They are both very old and when Carlson shoots the dog, because it smells, has no teeth, he cannot eat, is stiff with rheumatism, is nearly blind and Carlson thinks it will be better to put the dog out of his ageing misery. Candy wants people to treat him once he is canned like this. This is because he wont have no place to go, an he cant get no more jobs. The other ranch hands say that he can replace the dog with one of Lulus pups, but of course that wouldnt be the same, never is anyone or anything the equivalent, everyone and everything is unique. Candy seems to think that when he is dead, people will say the same thing about him. When a new ranch hand comes and replaces him, hell be forgotten. For obvious reasons Candy is upset and hurt by this. It is as if the characteristics of his dog and the way the other men treat the dog, symbolises Candy. Candy wants to join George and Lennie in their dream. Candy has already got three hundred bucks and another fifty coming at the end of the month, when the men get paid. He explains that he aint much good, but I could cook, tend the chickens, and hoe the garden some. Then when George and Lennie get their fifty bucks each at the end of the month, they will have four hundred and fifty bucks, and although the woman wants six hundred bucks, George thinks she will accept their offer as a deposit and then George will get a job and start to collect the rest, while Candy and Lennie could work on the land as well as sell eggs etc, making more money. This is Candys route of escaping. Everything seems to be falling into place and their dream looks like it could become reality. This is everything a man wants and Candy is thrilled he is part of it. However much their dream looks real, it all ends when Curleys wife tries her old tricks with Lennie. Curleys wife enters the barn, as Lennie sits there mourning over his pup, he has just accidentally killed! George has already warned Lennie about Curleys wife, says she is trouble, so Lennie refuses to talk to her, George says I aint to have nothing to do with you- talk to you or nothing. Curleys wife says in a innocent voice, All the guys got a horse-shoe tenement goin on, so Why cant you talk to me? She eventually persuades Lennie that it is safe to talk to her. They talk for ages and Lennie tells her how he likes to pet nice things with my fingers, sof things. She tells Lennie to feel right here, on her hair. Lennie was enjoying stroking her hair until she warned him not to muss it up. She then got angry because Lennie wasnt listening to her. She went to pull away and Lennie clasped his fingers tightly in her hair and wouldnt let go. She began to shout, you let go. Lennie began to get scared because he thought George would hear and go mad. He covered her mouth and nose to prevent her screaming, and continued to beg her to be quiet. She continued to struggle and he shook her. Suddenly her body flopped like a fish. She was dead! Lennie ran to the brush that George had told him to hide in when they first arrived in Soledad if he ever got into trouble. When Candy found Curleys wife dead and told all the ranch hands, they all knew it was Lennie! Most of the men wanted to kill Lennie, but George got there first. George knew that Lennie would be scared if half a dozen men ran towards him shooting, but if George was to do it at the back of his head, just like Candys old dog it would be pain free. When George found him, Lennie asked for the story of their dream to be told to him and questioned George why he wasnt mad at him, but obviously if this was Georges last moments with Lennie he didnt want to be mad at him. As George told the story and paused every so often, Lennie would say go on or Gonna do it soon as if he knew what George was about to do and was encouraging George to get it over and done with. George finally shot Lennie. Lennie jarred forward and the settled peacefully as he lay on the sand. George just sat stiffly and silently n the bank, looking at his hand that had just pulled the trigger disgustedly. George knew it was for the best, where ever they were to go Lennies unrecognised strength would lead to trouble; it had already, both in Weed and Soledad. Lennie was trapped by his strength. Although, Lennie has now been released from pain by no longer being able to kill others and from not getting shot by half a dozen men cruelly, but peacefully by George. The upsetting thing is, that Lennie was so afraid of being alone and away from George, and now he was just that. It was all over!!! George is now free; he is no longer trapped by his want of freedom, of constantly looking after Lennie. I think the novel tries to give us the message that people try to lead their lives as successfully as possible, in order to result in the best possible outcome. However this is very hard to succeed. The ranch hands wanted the American Dream to become reality, but is very unlikely and as shown does not happen. The novel gave a very positive view of the American dream, but this is erroneous and does not come true. The chances of finding true, lasting friendship and happiness are also very unlikely as it is always spoilt by misfortune, arguments, inconveniences and sometimes death, as in this case.

Temperate Deciduous Forest :: essays research papers

Temperate Deciduous Forest Geographical location- The Temperate Deciduous Forest is 30 degrees north and 30 degrees south of the equator. This climate can be found in the north in North America, Europe and Asia. In the south, the climate can be found with South America, Australia, and Africa. Climate facts- the average temperature is 50 degrees (24 degrees celsius) and its high is 86 degrees, this factor depends on the altitude of the forest. The temperate deciduous forest receives an average yearly precipitation of 2 to 5 feet, and the humidity of the forest is 60% to 80%. Soil- The soil in this climate is very fertile due to falling leaves, twigs, logs, and dead organisms. Fall- the leaves begin to lose their green color as the chlorophyll inside the leaves goes away. The red and orange that is always associated with fall come into play now, since they are always in the leaf, the only reason the leaf is green is because chlorophyll are inside the cells, but during the cold weather the trees loses the chlorophyll. Layers of the Temperate Forest 1.  Ã‚  Ã‚  Ã‚  Ã‚  Tree stratum- tallest layer, 60- 100 feet high, with large maple woods, oaks, beech, chestnut, hickory, elm, basswood, linden, and walnut. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Small tree or sapling layer- short and young trees. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Shrub layer- huckleberries, azaleas, and mountain laurels. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Herb layer- short plants 5.  Ã‚  Ã‚  Ã‚  Ã‚  Ground layer- lichens, club mosses, and true mosses. Three types of organisms Primary producers- such as trees, shrubs, grass, mushrooms, wild flowers, berries. Primary consumers-this group is comprised of mostly small animals and insects, such as mosquitoes, chipmunks, mice, squirrels, and seed eating birds. These organisms depend on the primary producers, for food and shelter.

Two Reports On Serious Failings

The first report I found from http://www. bbc. co. uk/news/uk-england-bristol-20084254 was for Winterbourne View care home for people with disabilities the report says eleven care workers male and female were involved. One victim was showered fully clothed and had mouth wash poured into her eyes , while another was asked if they wanted their face grated with a cheese grater , the abuse got so much for one patient that he tried jumping out of his window from the second floor to then be mocked by the care workers, this all came to light by BBC One Panorama doing undercover recordings it was told to CQC that ignored the complaint.After the recordings were shown on BBC one the eleven care workers admitted to 38 different charges of abuse and neglect, six were jailed between six months to two years while the other five were on suspended sentences, the CQC said it was misjudgement that the concerns had not been investigated.The second report I found from http://www. bbc. co.  uk/news/uk- england-lancashire-24838898 was for Hillcroft Nursing home for people with advanced dementia the report says three female care workers were in involved in the abuse towards eight residents, the abuse involved was physical abuse because they were slapped, tipped out of chairs and had things thrown at them and allegedly stamping on the feet of one resident and then emotional abuse because the care workers were mocking them after the physical abuse, they were found out because the cleaner witnessed the abuse and made the allegations which resulted in the staff being suspended.But the returned to work after being given warnings with an internal investigation and not referred for police investigation, shortly after this the CQC kept getting anonymous emails about the standard of care and they handed it over to the local authority safeguarding team who later called in the police. Both of these reports involve very serious cases of abuse and only found out when undercover recoding or a wit ness came forward this is something management should have picked up on, all managers have a duty to hire safe and caring workers and to send all care workers on mandatory training sessions that cover all topics and all policies and procedures are being set within the company. Winterboure View and Hillcroft Nursing home management have failed to do this and were unable to provide a safe environment for vulnerable adults.

Criminal Minds Essay

Essay is â€Å"Criminal Minds† it is a Police Procedural† about a team of profilers in the FBI’s Behavioral Analysis Units (Criminal Minds 2014). The team’s job is to establish a profile of the suspect. The suspect is always a criminal who committed unusual crime. This program is chosen because it clearly displays social deviance. The suspects in this Police Programs are not ordinary criminals. They usually suffer from a mental or personality disorder that makes the incapable of remorse. The criminals were serial killer, child rapist, cult murderers and cold blooded murders. The FBI team often meets together and study the evidence in the crime scene. The evidence may include the manner of killing, the motive, the weapons use and the strategy to conceal the crime helps the FBI establish a personality profile of the suspect or criminal. The criminals in these programs are social deviant and the where labeled by the police organization as deviant based on the crimes they committed. The FBI behavioral analysis unit who work hand in hand with the police, labels the suspects as not the everyday criminal. The criminals were extremely dangerous and usually suffering from behavioral disorders or mental illness. They are not normal criminals who committed their crimes because of survival or to earn money. These criminals usually commit their crimes due to passion, for fun or for some superstitious belief. The FBI unit labels these criminals as the most deviant of all criminals; they are extremely dangerous and will continue to commit their crimes until they are caught. It is therefore necessary for the FBI unit to build a personality profile of the criminal in order to known which is the next victim and where will be the next crime. The FBI team is the one doing the labeling for the deviance. The crimes committed by the criminals and the criminals themselves could be considered as primary deviance (Siegel, 2008). The crimes are murders; homicide, robbery and rape are all primary deviance. The criminal is pursued, arrested killed or sent to jail by the FBI team. This is the penalty of the criminal. They are treated and penalized like any ordinary criminal but the FBI team labels them as extre mely dangerous criminal. This is secondary labeling. Because they are labeled as extremely dangerous, they become top priority of the organization. The FBI may sometimes employ questionable practices just to capture these extremely dangerous criminals. They may sometimes hack the email of the suspect just to know what is in his mind. Another instance of  secondary labeling is when cult members commit a crime and then when another crime is committed, they were being blamed for the crime simply because they are cult members. Some individuals in this program are not actually criminals and do not actually commit a crime. Such as in the episode where Satanist are considered suspect for the crime they did not commit. However, the FBI have encountered murders and homicide committed by cult members. Hence, when a murder was committed and style of the murder is similar to a cult, the FBI agents quickly concluded that the Satanists were involved. There are no cults in the community but there are Satanists who meet together in discos and private gatherings. The NBI team felt that the Satanists were responsible for the crime simply because they are Satanists. This is secondary deviance. According to Sociologists, secondary deviation is what causes individuals to become hardened criminals. Stigma could also be found in this episode. Satanists in the film were considered deviants even though the leader of the Satanists claimed that they were only misunderstood, He has a valid justification but because the society considered Satan as the king of Evil, his believers were considered evil and deviant. The four functions of Emile Durkheim are also portrayed in the series. In the Season three- episode 12, entitled â€Å"3rd Life.† A teenager was found murdered and her friend went missing and believed to be abducted. The task of the FBI agents was to create a profile of the killer and finds him before he kills the other teen. According to Durkheim, Deviance serves four functions. The first is Affirming Cultural Values and Norms (Thompson, 2012). Murder and abduction that takes place in the episode go against the cultural values of norms of the American society. The murder is also against moral standard of the US society. It is wrong to murder this is the moral standards. Durkheim third function of deviance is promoting social unity. The crime allowed all community members to participate in the hunt for the killer and kidnapper. Everybody is willing to give information regarding the events related to the murder. People do not approve crime. When crime rate is high they group together and pressure the government to do something about the crime. Some participate in solving crimes and cooperate with the government by standing as witness or providing information to help solve the crime. Uniting the community is the third function of deviancy. Community may also group together to stigmatize people  who are considered not following the norms. The people in the TV series agreed that Satanists are bad. Both the policemen and the FBI agents stigmatized the Satanists. The fourth function of deviancy according to Durkheim is it encourages social change. The social change in the TV series as brought about by the crimes is implied. FBI procedure are revised whenever they encounter a very difficult to find criminal. References: Criminal Minds (2014) Per. Mandy Patikin, Thomas Gibson & Lola Glaudini. USA. ABC studios Siegel, L. (2008) Criminology. Theories, Practice and Typologies. NJ: Prentice Hall. Thompson. W. 92012) Society in Focus: an Introduction to Sociology. NY Allyn and Beacon

Learn About Photosynthesis Formula

Learn About Photosynthesis Formula Some organisms need to create the energy they need to survive. These organisms are capable of absorbing energy from sunlight and using it to produce sugar and other organic compounds such as lipids and proteins. The sugars are then used to provide energy for the organism. This process, called photosynthesis, is used by photosynthetic organisms including plants, algae, and cyanobacteria. Photosynthesis Equation In photosynthesis, solar energy is converted to chemical energy. The chemical energy is stored in the form of glucose (sugar). Carbon dioxide, water, and sunlight are used to produce glucose, oxygen, and water. The chemical equation for this process is: 6CO2 12H2O light → C6H12O6 6O2 6H2O Six molecules of carbon dioxide (6CO2) and twelve molecules of water (12H2O) are consumed in the process, while glucose (C6H12O6), six molecules of oxygen (6O2), and six molecules of water (6H2O) are produced. This equation may be simplified as: 6CO2 6H2O light → C6H12O6 6O2. Photosynthesis in Plants In plants, photosynthesis occurs mainly within the leaves. Since photosynthesis requires carbon dioxide, water, and sunlight, all of these substances must be obtained by or transported to the leaves. Carbon dioxide is obtained through tiny pores in plant leaves called stomata. Oxygen is also released through the stomata. Water is obtained by the plant through the roots and delivered to the leaves through vascular plant tissue systems. Sunlight is absorbed by chlorophyll, a green pigment located in plant cell structures called chloroplasts. Chloroplasts are the sites of photosynthesis. Chloroplasts contain several structures, each having specific functions: Outer and inner membranes- protective coverings that keep chloroplast structures enclosed.Stroma- dense fluid within the chloroplast. The site of conversion of carbon dioxide to sugar.Thylakoid- flattened sac-like membrane structures. The site of conversion of light energy to chemical energy.Grana- densely layered stacks of thylakoid sacs. Sites of conversion of light energy to chemical energy.Chlorophyll- a green pigment within the chloroplast. Absorbs light energy. Stages of Photosynthesis Photosynthesis occurs in two stages. These stages are called the light reactions and the dark reactions. The light reactions take place in the presence of light. The dark reactions do not require direct light, however dark reactions in most plants occur during the day. Light reactions occur mostly in the thylakoid stacks of the grana. Here, sunlight is converted to chemical energy in the form of ATP (free energy containing molecule) and NADPH (high energy electron carrying molecule). Chlorophyll absorbs light energy and starts a chain of steps that result in the production of ATP, NADPH, and oxygen (through the splitting of water). Oxygen is released through the stomata. Both ATP and NADPH are used in the dark reactions to produce sugar. Dark reactions occur in the stroma. Carbon dioxide is converted to sugar using ATP and NADPH. This process is known as carbon fixation or the Calvin cycle. The Calvin cycle has three main stages: carbon fixation, reduction, and regeneration. In carbon fixation, carbon dioxide is combined with a 5-carbon sugar [ribulose1,5-biphosphate (RuBP)] creating a 6-carbon sugar. In the reduction stage, ATP and NADPH produced in the light reaction stage are used to convert the 6-carbon sugar into two molecules of a 3-carbon carbohydrate, glyceraldehyde 3-phosphate. Glyceraldehyde 3-phosphate is used to make glucose and fructose. These two molecules (glucose and fructose) combine to make sucrose or sugar. In the regeneration stage, some molecules of glyceraldehyde 3-phosphate are combined with ATP and are converted back into the 5-carbon sugar RuBP. With the cycle complete, RuBP is available to be combined with carbon dioxide to begin the cycle over again. Photosynthesis Summary In summary, photosynthesis is a process in which light energy is converted to chemical energy and used to produce organic compounds. In plants, photosynthesis typically occurs within the chloroplasts located in plant leaves. Photosynthesis consists of two stages, the light reactions, and the dark reactions. The light reactions convert light into energy (ATP and NADHP) and the dark reactions use the energy and carbon dioxide to produce sugar. For a review of photosynthesis, take the Photosynthesis Quiz.

Analysing elements of integrated marketing communication

Analysing elements of integrated marketing communication In the past, the various elements of marketing communication mix were handled by experts in the relevant areas and regarded as separate functions. For example, sales department managed its selling activities independently; advertising campaigns conduct by advertising agencies whereas the sponsorship and direct marketing are conduct by specialists or consultants in these areas. Obviously, it can lead to frequently inconsistent and uncoordinated. Therefore, to change this situation to be better, integrated marketing communication should be implementing. There are some factors of implementing the IMC which are significant political and social changes, rapid technological development, and the empowerment of consumers. All these powerful forces have all contributed to creating a business climate in which marketers can no longer afford to ‘dictate’ to their target audience. Hence, marketers should learn to adapt with the new environment because marketing landscape has much ch anged over the last decade. It is an environment where consumers are able to evaluate the offers being made to them and to decide more independently how to satisfy their requirements. Consumers are more selective where they will ensure that the company provides what and when they want it. Thus, this has lead to significant changes in the way marketers promote their product offerings to consumers. So, we can say that the era of IMC is very important to company. DEFINITION OF KEY TERMS Integrated means that combine or coordinate separate elements so as to provide a harmonious, interrelated whole. In other word, when all marketing communication tool work together, it will be more effective than work as a single component. It will create more competitive advantages, boost sales and profit, while saving cost, time and stress if this concept is incorporated in marketing strategy. So, if the marketing communication tools are combined as a group it will produce more powerful outcome in the process of delivering customer superior value. Marketing The root word for marketing is market. Market is defined as a place for consumer and sellers to carry out transaction that required cash as an exchange medium for obtaining a product or service. Marketing can be defined in two perspectives which include old view or new view of marketing. From the new view of marketing, it is all about the creation of superior value for customers and building strong customer relationship in order to capture value and feedback from customer. It is different from old views of marketing which focus only on process of selling and telling the product to target market. Communication In  general, communication is defined  as  a  process of transmitting information and meaning from sender to receiver  either  in  verbal  or  nonverbal no matter it is occurred in a group or interpersonal.   This  process of communication  is considered successful if the receiver understanding inf ormation or message conveyed by the sender. There are two types of communication which is verbal communication and non verbal communication. Verbal communication includes written and oral presentation while non verbal communication includes an overall body language of the person which included the body posture, gesture and facial expressions. In marketing perspective, communication is defined as a process by which persuasive information is transmitted as promotional messages through one or more channels such as print, radio, television, direct mail, and personal selling.

Critically evaluate the view that Taylorism and Fordism have been Essay

Critically evaluate the view that Taylorism and Fordism have been replaced by post-Fordism as the means of organizing work in a capitalist society - Essay Example t and set forth new standards for employment organisation, proficiency, and machinery, allowing the system to cope with the continuously shifting market and highly technical atmosphere that is shaping the late twentieth century global economy. Nevertheless, philosophers themselves have criticised this modernisation. To them post-Fordism is just like Fordism. Neo-liberalism is just the same as liberalism and so goes for neo-Marxism and Marxism. According to Green (1997), postmodernism is to be perceived as the continuity of certain ideals current within it and not as a progression beyond it. True can be the same for Fordism and Post-Fordism. This essay will assess the current trends and models that have been adapted by the current society and realise if Fordism and/or Taylorism indeed has been replaced and if this replacement system offered any real changes in the management modules. Jessop (in Amin, 1994 p. 9) revealed the dynamism of Fordism and present four levels of analysis. First, Fordism is a labour process, an industrial paradigm that made use of assembly line technique for mass production, employing mass workers for mass consumption. Second, Fordism is a regime of accumulation. Owing to a steady form of macroeconomic growth, it entails a decent circle of growth owing mainly to mass production and a rise in income associated with productivity. A rise in productivity based on economies of balance. An increase in demand owing to increase in wages, rising profits secondary to full utilisation of productive competence leading to multiplication of investment in improved production equipment and performance. Thirdly, Fordism is a mode of regulation, linking to Taylorism and imploring the separation of ownership from control in large corporations, holding on to distinctive multi-divisional decentralised organisations run by one controlling body. Elevating it to a mode of socioeconomic regulation that takes into account pricing monopolisation, union recognition